The School of Nursing, the University of Phayao launched the ‘Good Health Well – Being: BMI Challenge Project’ last May 25th, 2023. It is a part of the University of Phayao project with the theme: ‘Health Promotion in Organization’ aiming to achieve the super key performance indicator (super KPI) for best practice using the BCG model platform to improve societal well-being. The project objectives were to promote exercise for good health, reduce body mass index (BMI) and waistline, and decrease risk of non-communicable diseases. The opening speech was given by the Dean of School of Nursing, Asst. Prof. Dr. Dao Wiengkham to encourage the participants (school’s administrative team, academic staff, and support staff) to join the fitness program. There are various types of sport provided for the staff including table tennis, badminton, aerobic exercise, Hula Hoop, Bar Slope dance, yoga, and treadmill. The activities start at 3.30 pm onwards from Monday to Friday until August 2023, in the 1st multipurpose floor, the School of Nursing, the University of Phayao.