The School of Business and Communication Arts (BCA), University of Phayao, led by Assistant Professor Dr. Tanyatip Kharuhayothin, Dean of the School of Business and Communication Arts, together with Assistant Professor Dr. Waranya Chaiyatarin, Associate Dean for Strategic Administration and Organizational Quality; Dr. Piyapong Supanyo, Associate Dean for Research, Innovation and Network Development; and Lecturer Kamolpong Rattanasanguanwong, Associate Dean for Student Experience and Quality Development, along with representatives from the Digital Marketing Program, namely Assistant Professor Dr. Chanchai Prommi, Program Chair, and Lecturer Burin Bandhawong, Program Lecturer, has taken a significant step toward enhancing the global competencies of Digital Marketing students.
The delegation announced a significant academic collaboration with the School of Management and Economics (SME), The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen), a leading global research university, during a visit to Shenzhen, China. The visit also included discussions on potential areas of cooperation under a Memorandum of Understanding (MOU), including joint curriculum development, research collaboration, faculty exchange, and other academic initiatives.
As part of the visit, the delegation also toured a Humanoid Robot Research and Development Center, gaining insights into advanced innovation and emerging technologies. The visit provided an opportunity to explore the evolving field of Deep Tech Marketing, understand how world-class research can be translated into commercial applications, and gain first-hand perspectives on emerging trends in interactive robotics that are expected to transform consumer behavior in the near future.
Positioning Shenzhen as a leading hub for innovation and advanced technology in Asia marks an important milestone for BCA, University of Phayao, in transforming education and preparing a new generation of “Tech Marketers” equipped with a broad global perspective and the capabilities needed to drive the digital economy on the international stage.