The School of Business and Communication Arts’ researcher, Mr.Kampong Ratanasanguanvongs, head of the Digital Marketing Department, and Dr. Kunakorn Khatsri, a lecturer in agricultural technology, the School of Agriculture and Natural Resources, together with 5 Digital Marketing students went on the field to collect data for GSB Startup Academe project from the processed agricultural products of community enterprise group at Huaimaepong, Dokkhamtai District, Phayao Province. The collected data will be used for developing a marketing plan (both online and offline), packaging, creative online digital content, and storytelling, for the coffee production process.
This fieldwork supports SDGs 1, 4, 8, 12, and 17.